The Email Personalisation Cookbook for Retail

Personalisation is the number one priority for email marketers. With personalised emails generating up to 6x the revenue of generic campaigns it is easy to see why.

With this book we hope to put you and your business on the right track from the start of your email personalisation projects by:

• Understanding the unique requirements of email for personalisation
• Planning your email personalisation projects and where to start
• Fresh ideas of what is possible with email personalisation with 14 ‘recipes’ for retail marketers

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