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Contextual Targeting
Reignite utilises the customers location, weather, current time and even the device they are reading your email on within all personalisation logic.
Deliver improved relevancy and results for your email programme by using contextual data alongside other traditional data sources such as purchase history and browsing behaviour.
Extend your personalisation capabilities to generate additional revenue opportunities with contextual targeting.
The greater the relevancy, the greater the revenue your email programme will deliver. Adding contextual personalisation on top ensures content is right for that time, their location or the weather outside.
Support wider business objectives such as mobile app downloads, new store openings and time-sensitive promotions with contextual personalisation.
Resource constraints normally don’t allow dedicated campaigns to customers in less popular locations, but automation makes this possible, increasing the LTV of these micro segments.
Adapt the product content based upon temperature, rainfall or nature of the weather in the customers location.
Bring items within a radius of the customers location or simply present a store locator with the nearest retail stores.
Promote your mobile apps or provide device specific call to actions to match the recipients device and browser.
Hide and show content on a schedule such as timed promotions, or insert an animated countdown timer.
Simply copy and paste our tags into your email template.
Product tastes can be gleaned from purchase history but can’t tell you how contextual factors like the weather in the customers location influence their purchase decisions.
New revenue opportunities from ‘Fashion forecasts’ through to ‘Short breaks near you’.
Email platforms can only store simplistic data about each customer and can’t utilise real-time data sources to make personalisation decisions.
© Reignite Marketing Ltd. 2022