Email Personalisation made easy using API Integrations

For a lot of marketers API’s sound complicated and not something they can practically take advantage of without IT support.

This guide aims to show you how that isn’t the case, and how they can make a significant enhancement to your email personalisation.

We will cover:

• What exactly is an API?
• What are the advantages of API’s for email marketing?
• Example use cases for APIs in email marketing
• How to implement API’s for email marketing

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